Integrations

You can invite a person from Follow Up Boss into Ruuster without leaving their record: open the Ruuster panel on their FUB profile and click Send App Invite on the invite row. Their name, email address, and phone number are taken from the FUB record automatically, and the…

MLS feeds are set up by the Ruuster team. Here's what to send, what to expect, and how to check which MLS your account uses.

Build a search bar in Embed Listings that sends visitors to your listings page, set its look and results address, and paste the snippet.

You can add every contact in your CRM to Ruuster at once by applying the Ruuster tag. Select the people you want on your CRM's All People page, add the tag, and they appear in your Ruuster portal.

Ruuster integrates custom fields into Follow Up Boss and SureSend to give you faster lead context, quick-links to relevant information, compliance with standard operating procedures, and merge fields for communications. Custom fields provide helpful, supplementary information…

Copy your Zapier API token from Integrations to build automations with Ruuster events, and fix zaps that don't trigger.

Add Sierra Interactive as your IDX provider on the Integrations page, change its API key, or remove it.

Enroll your brokerage in the Apple Developer Program and add Ruuster as an admin so your branded app can be published.

Integrations connects your CRM and IDX provider, shows your API token for the Ruuster API, Ruuster MCP and Zapier, and holds your Tag Manager ID.

Tags enable you to perform actions in Ruuster from Follow Up Boss, including inviting clients and organizing them based on their in-app behavior. Some tags are automatically generated when events occur, while others can be manually added or removed. By filtering on these tags…

Connecting Follow Up Boss (FUB) with Ruuster lets you maintain client interactions in one centralized location. You generate an API key in FUB, paste it into the CRM Integration section of Ruuster's Integrations page (in the Admin group of the sidebar), and confirm the…

Connecting Sierra with Ruuster lets you consolidate client interactions: you can use tags in Sierra to take actions in your app without leaving your CRM, and all client activity syncs back to Sierra. Copy your API key from Sierra, then paste it into the CRM Integration…

Copy the builder link from Embed Listings so your web developer can build snippets without a Ruuster login.

Fix a listings embed that's blank, shows the wrong homes, won't load photos or broke after a page or address change.

Turn on forced registration in your listings embed or share links, and choose when the sign-up form appears, so visitors become leads.

Paste the loader tag into your site, build a listings snippet with options and agents in Embed Listings, and add it to any page.

Every Ruuster event that can start a Zap, for one agent or the whole brokerage, plus the Create Client action and the fields each one sends.

Have a property that you just need to share with your client? Open the Ruuster panel on their Follow Up Boss record, click View matches on one of their saved searches, select the homes you want, and click Share to copy a link you can send to your client and any other…

Tags serve multiple purposes in Sierra. They enable various app actions, like inviting clients, and help organize clients through categorization and filtering based on their in-app behaviors. With Sierra's Advanced Search you can build filters on Ruuster's tags to quickly…

Ruuster uses several tags to manage property search unsubscribe settings. They affect two alert types: AI Nurture alerts and custom saved search alerts. Some are applied manually by an agent, and two are applied automatically when the client unsubscribes or their email…

Ruuster's API integrations with Follow Up Boss and Sierra Interactive use standardized tags to sync client information between platforms. Two tags travel from your CRM into Ruuster to trigger actions; the rest travel from Ruuster into your CRM to record what the client did,…

Add your Google Tag Manager ID in Integrations to measure traffic and track sign-ups on your landing pages, search results and website embed.

After integrating Follow Up Boss with Ruuster, a Ruuster panel appears on the right side of each person's record under People in FUB. It shows that contact's Ruuster story in one place: their saved searches and AI Nurture status, unread messages, activity, the alert emails…

Once you integrate Sierra with Ruuster you'll have all of the information from your app in your CRM. Any actions clients take in the app, such as saving searches, sending messages, and more, can all be seen in Sierra. You can even take certain actions such as inviting clients…

How your brokerage's branded iPhone and Android app works, who needs an Apple Developer account, and how agents and clients sign in.