Tags and property search unsubscribes
Using Ruuster 1.0? Read the 1.0 version of this article.
Ruuster uses several tags to manage property search unsubscribe settings. They affect two alert types: AI Nurture alerts and custom saved search alerts. Some are applied manually by an agent, and two are applied automatically when the client unsubscribes or their email…
Ruuster uses several tags to manage property search unsubscribe settings. They affect two alert types: AI Nurture alerts and custom saved search alerts. Some are applied manually by an agent, and two are applied automatically when the client unsubscribes or their email bounces. The table below shows what each tag blocks and what happens when you remove it.
Tag reference
| Tag | Search type affected | How it's applied | Practical impact | Effect of removal |
|---|---|---|---|---|
| ruuster_sunset | AI Nurture | Manual agent application | Blocks AI Nurture alerts | Lead becomes eligible for AI Nurture alerts |
| ruuster_e-alert_invalid_e-mail | AI Nurture | Manual agent application | Blocks AI Nurture alerts | Lead becomes eligible for AI Nurture alerts |
| ruuster_e-alert_unsubscribed | AI Nurture | Manual agent application | Blocks AI Nurture alerts | Lead becomes eligible for AI Nurture alerts |
| ruuster_e-alert_user_unsubscribed | AI Nurture and custom saved searches | Automated (the user unsubscribes) | Blocks both alert types; the agent can re-enable notifications per search | Custom searches stay blocked unless the agent restores email notifications; AI Nurture eligibility is restored |
| ruuster_e-alert_auto_unsubscribed | AI Nurture and custom saved searches | Automated (email provider webhook) | Blocks both alert types; the agent can re-enable notifications per search | Custom searches stay blocked unless the agent restores email notifications; AI Nurture eligibility is restored |
| ruuster_invalid | AI Nurture | Manual agent application | Blocks AI Nurture alerts | Lead becomes eligible for AI Nurture alerts |
| ruuster_unsubscribe | AI Nurture | Manual agent application | Blocks AI Nurture alerts | Lead becomes eligible for AI Nurture alerts |
Good to know
- The key distinction is manual versus automated. The five manual tags only affect AI Nurture.
The two automated tags (
ruuster_e-alert_user_unsubscribedandruuster_e-alert_auto_unsubscribed) affect both AI Nurture and custom saved searches. - Removing an automated tag is not enough for custom searches. After removing it, the client's custom saved searches stay muted until an agent turns email notifications back on for each search, in the search's edit settings.
- We acknowledge the tag system is complex, and we feel there's a need to revisit the tags related to unsubscribing from property alerts. Until then, this table is the source of truth.
FAQ
A client says they unsubscribed by accident. How do I fix it?
Remove the ruuster_e-alert_user_unsubscribed tag in your CRM, then open each of their saved
searches and turn email notifications back on. AI Nurture eligibility comes back with the tag
removal alone.
Why did a client stop getting alerts when nobody unsubscribed?
Their email likely bounced, which applies ruuster_e-alert_auto_unsubscribed automatically.
Verify the email address, correct it, remove the tag, and re-enable notifications per search.
Do these tags stop my CRM's own drip emails?
No. They only govern property alert emails sent by Ruuster.
Still need help? Reach out to us at helpme@ruuster.com and we'd be happy to assist!