All Ruuster custom fields in Follow Up Boss
Using Ruuster 1.0? Read the 1.0 version of this article.
Ruuster integrates custom fields into Follow Up Boss and SureSend to give you faster lead context, quick-links to relevant information, compliance with standard operating procedures, and merge fields for communications. Custom fields provide helpful, supplementary information…
Ruuster integrates custom fields into Follow Up Boss and SureSend to give you faster lead context, quick-links to relevant information, compliance with standard operating procedures, and merge fields for communications. Custom fields provide helpful, supplementary information about your lead and how best to manage them; they appear on the left sidebar of the lead detail page in FUB.
You must first connect your Ruuster account to Follow Up Boss and/or SureSend to utilize these custom fields.
Benefits
- Faster lead context through quick-links to relevant Ruuster information
- Mobile optimization, letting agents navigate directly from the Follow Up Boss mobile app to Ruuster
- High-intent lead surfacing through smart lists based on Ruuster actions
- Customized communications using Ruuster data as merge fields
- Third-party integration, leveraging Ruuster fields for accountability
Complete custom fields reference
| Field name | Description |
|---|---|
| Ruuster | Added to Ruuster | Yes/No indicating whether the lead has been added to Ruuster |
| Ruuster | Invite Status | Shows if the lead is Registered, Not Registered, or Invited |
| Ruuster | Client Link | Quick-link to the client's profile in the Ruuster admin |
| Ruuster | Agent Assignment | Name of the assigned agent within Ruuster |
| Ruuster | Agent Landing Page | URL to the assigned agent's landing page (displays only when not added or invited) |
| Ruuster | Added to AI Nurture | Yes/No if the client has an AI Nurture search assigned |
| Ruuster | AI Nurture Results | Link to current property results for the AI Nurture search |
| Ruuster | Custom Search | Yes/No if assigned a custom saved search |
| Ruuster | Agent-Created Custom Search | Yes/No if assigned a custom search created by an agent |
| Ruuster | Client-Created Custom Search | Yes/No if assigned a custom search saved by the client |
| Ruuster | Custom Search Results | Link to current property results (up to 5 custom search fields per client) |
| Ruuster | Last Activity | Date of the most recent client activity |
| Ruuster | Last Activity Type | Type of the most recent engagement (viewed property, ran search, contacted agent, scheduled tour, initiated vendor contact, viewed page, sent chat, modified search, opened email, clicked email) |
| Ruuster | Property—Last Viewed | Date of the last property viewed |
| Ruuster | Property—Last Viewed Link | Link to the most recently viewed property |
| Ruuster | Property—Total Views | Total number of properties viewed |
| Ruuster | Search—Last Run | Date of the last property search performed |
| Ruuster | Search—Last Run Link | Link to the results of the last property search |
| Ruuster | Email Status | Valid or Invalid (post-validation) |
| Ruuster | Email Notifications | Status: Enabled, AI Nurture disabled, Custom searches disabled, or All emails disabled |
| Ruuster | Email—Last Opened | Date of the last opened email |
| Ruuster | Email—Last Clicked | Date of the last clicked email |
| Ruuster | Favorited Properties | URL link to the favorited properties list |
| Ruuster | Property—Last Favorite Link | URL link to the most recently favorited property |
| Ruuster | Property—Last Favorite Time | Date of the last favorited property |
| Ruuster | Last Tour Scheduled | Date of the last tour scheduled |
| Ruuster | Last Tour Property | URL link to the property with the last scheduled tour |
| Ruuster | Last Vendor Contact | Date of the last vendor contact |
| Ruuster | Last Vendor Contact Link | URL link to the category page of the last vendor contact |
| Ruuster | Chat—Last Inbound | Date of the last inbound chat from the lead |
| Ruuster | Chat—Last Outbound | Date of the last outbound agent chat |
| Ruuster | Chat—Last Unanswered | Date of the last unanswered inbound chat |
| Ruuster | Chat Page | URL to the chat page with the individual lead/client |
| Ruuster | Property—Last Search Location | Most recent location searched by the lead |
| Ruuster | Total Page Views | Total number of pages viewed via Ruuster |
Good to know
- Fields update as the lead acts in the app, so smart lists built on dates (like "Last Activity in the past 7 days") stay current on their own.
- The link fields (Client Link, Chat Page, search and property links) are the fastest doors from a FUB record into the matching Ruuster page, on desktop and mobile.
FAQ
Why is a field empty on a lead?
The lead has not done the thing the field records yet. For example, Email—Last Opened stays empty until they open their first alert email.
Can I have more than five custom search result fields on one client?
No, up to 5 custom search fields sync per client.
Still need help? Reach out to us at helpme@ruuster.com and we'd be happy to assist!