What's in a property alert email
What clients see in property alert and initial alert emails, who they come from, where replies go and what the subject line says.
A property alert email reaches your client under your name, and their replies come to you. It greets the client by first name, shows up to four matching homes and links to every result. Custom searches and AI searches send the same email.
Who it's from and where replies go
| Part | What your client sees |
|---|---|
| From | Your name, sent from savedsearches@ruuster.com |
| Reply to | Your email address, so a reply reaches you |
| Subject | The search's Custom email subject (optional) if you set one. Otherwise Ruuster's default subject, which varies, for example "New and Updated Property Listings!" |
What's inside
| Part | What it shows |
|---|---|
| Header | Your brokerage's logo |
| Greeting | The client's first name and a line about new and updated listings that match their search |
| Homes | Up to four homes, each with a photo, address, price, beds, baths and square feet |
| See latest search results | Opens every listing that matches the search |
| App prompt | An invitation to download the app for the latest listings, shown only when your brokerage has its own app |
| Footer | Privacy policy, Update your preferences, a copyright line with your brokerage's name and Unsubscribe |
Which alert is which
| When it goes out | Learn more | |
|---|---|---|
| Property alert | On the search's Send frequency, when new or updated listings match | Edit a saved search |
| Initial alert | Once, after you save a search with Send initial alert ticked | Send an initial alert with a search |
| Agent copy | On the agent's own Agent send frequency | Get a copy of your clients' alerts |
| AI Nurture alert | On the AI search's schedule, with homes that adapt to what the lead views | How does AI Nurture choose which homes to send? |
Why a home shows up
| What the client noticed | Why it happens |
|---|---|
| A home outside their area, or with an HOA they didn't want | The search matches what the MLS has on file, so a missing or wrong field on the listing lets it through. See My search results don't match the MLS. |
| The same home more than once | Alerts include updated listings, so a home can come back after a price or status change. Two searches covering the same area each send it too. |
| Price Reduced when the price went up | The label marks any price change in the MLS feed, up or down. |
| New on an older listing | New also marks a home that's back on the market. |
FAQ
Can I change the subject line on alert emails?
Yes, per search. Type it in Custom email subject (optional) when you save or edit the search. An AI search's subject is set on the AI search itself.
Whose name does the email show?
Yours. Alerts go out under your name from Ruuster's alerts address, savedsearches@ruuster.com. Replies land in your inbox.
Can I see the emails my client actually got?
Yes. On the client's page, Sent emails lists each alert with its subject, the search it came from, and Opens and Clicks. Click a subject to preview the email.
How does my client stop these emails?
Unsubscribe at the bottom turns off their email alerts. On their page, each search's Client alerts line drops Email, or reads Off if Email was its only method. See Why isn't my client getting property alerts?
Why does an alert show only four homes?
Each alert shows up to four. See latest search results opens the rest.
Still need help? Reach out to us at helpme@ruuster.com and we'd be happy to assist!