Your weekly and monthly performance snapshot
Using Ruuster 1.0? Read the 1.0 version of this article.
What's in the weekly and monthly Performance Snapshot email admins get, and how each of its eight numbers is counted.
Admins only. When Ruuster turns it on for your brokerage, every admin gets a Performance Snapshot email each week and each month. It shows eight numbers about how your clients and visitors used Ruuster, each compared with the period before, plus your most viewed properties.
When it arrives and who gets it
| Weekly | Monthly | |
|---|---|---|
| Subject | Your brokerage name, then "Weekly Activity Report" | Your brokerage name, then "Monthly Activity Report" |
| Headline | Weekly Performance Snapshot | Monthly Performance Snapshot |
| Arrives | Every Monday | The 1st of each month |
| Covers | The week before | The month before |
| From | Ruuster Client Success (success@ruuster.com) | Ruuster Client Success (success@ruuster.com) |
| Sent to | Every admin on your brokerage account | Every admin on your brokerage account |
The eight numbers
All numbers cover your whole brokerage, not one agent. Under each one, the email shows the change from the week or month before. An unchanged number reads "Same as last week" or "Same as last month".
| Number | What it counts | How the change is shown |
|---|---|---|
| Total Page Views | Every page viewed in the period, such as property, vendor and budget pages. Views by clients, agents and visitors who aren't signed in all count. | Percent |
| Unique Active Users | Different people who did anything on Ruuster in the period, each counted once. That includes viewing a property, opening an email, sending a message, saving a home or creating an account. | Percent |
| Total Client Activities | Every action taken in the period. That covers property views, searches, saved searches created or updated, and vendor contacts. It also covers article and budget views, email opens and clicks, chat messages, agent contact requests and tour requests. | Percent |
| Page Views Per User | Total Page Views divided by Unique Active Users, as a whole number. | Page views up or down |
| Total Number of Nurtured Clients | A running total of clients on at least one saved search or AI search that's set to send alerts, by any method. It counts them even if their alert wasn't due this period. | Clients added or removed |
| Search Alerts Sent | Property alerts sent in the period, by email, text and push notification. | Percent |
| Email Open Rate | The share of emails sent that were opened. Repeat opens by the same person count. | Percentage points |
| Email Click Rate | The share of emails sent that had a link clicked. Repeat clicks by the same person count. | Percentage points |
Most viewed properties
Under Trending in the week (or month), Most Viewed Properties lists up to three homes with the most views. Each shows the price, address, beds, baths and square feet. It also shows total views, and how many leads viewed it when any did.
The rest of the email
- Learn how these metrics are calculated links to our help on these numbers.
- Want to Level Up? has Book a Training for a session with our success team, and Join Group for the Ruuster Facebook group.
- Did You Know? shares a tip and the time of our weekly office hours.
- Unsubscribe at the bottom asks us to stop sending it to you.
Good to know
- No switch in the app. Ruuster turns the snapshot on or off for your brokerage. Email us to start or stop it.
- Brokerage totals only. The email has no per-agent breakdown.
- Rates count repeats. Open and click rates include repeat opens and clicks, so an engaged reader can push a rate up.
- Nurtured clients grow over time. It's a running total, so its change is a count of clients, not a percent.
- Two reports at once. When the 1st of the month is a Monday, you get the weekly and the monthly on the same day.
FAQ
Why am I not receiving the analytics email?
It goes only to admins, and only when Ruuster has turned it on for your brokerage. Check your spam folder for success@ruuster.com, then email us to confirm it's on.
What counts as an active user?
Anyone who did something on Ruuster in the period, such as viewing a home, opening an email or sending a message. Leads, agents and visitors who aren't signed in all count, once each.
Can I see how many of our users have actually downloaded the app?
Not in this email. It counts people who used Ruuster, without splitting the app from the web. To see who's using it, check Last active on All Clients.
Can I get these numbers for one agent?
Not from the snapshot. For what each client is doing, use Client Activity.
Can someone who isn't an admin get the report?
Email us and we'll check who's on the list for your brokerage.
Still need help? Reach out to us at helpme@ruuster.com and we'd be happy to assist!