Ruuster Help

Track Lead Conversions with Google Tag Manager (GTM)

You might have questions about tracking lead conversions with Google Tag Manager (GTM) – especially if you are working with a third-party PPC service. This article will tell you how to leverage conversion tracking with GTM and your Ruuster account.

Introduction

With Ruuster's Google Tag Manager (GTM) integration you can track lead conversions, errors, and more. 

**Please note: Properly leveraging Ruuster's GTM integration will typically require a certain level of technical expertise related to PPC (pay-per-click) management. Your team's CTO may be interested in this article, and whomever is running your team's PPC almost certainly will want to see it. 

Add Your Google Tag Manager Tag to Your Ruuster Account Settings

Ruuster account admins can add the Google Tag Manager in your Account Settings: 

  1. Login to the Ruuster admin

  2. Select the User dropdown menu

  3. Select "Account Settings"

  4. Scroll to "Connect your Google Tag Manager"

  5. Enter your Google tag ID in the required field

  6. Select to "Save Changes" 

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Track Events with Conversion Tracking 

With your GTM tag added to your Ruuster account settings, you can leverage several events to help with conversion tracking: 

  • forced_registration_submit_success - Returns in the case of a successful lead registration.

  • forced_registration_submit_error - Returns in the case of a validation error or other error on forced registration.

    • The description of the error will display in the field errorDetails in the Data layer, which is also shown in the form_submit event.

 

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