Notification Types for Agents & Leads
Our platform sends various notifications to keep both real estate agents and their clients informed about important events. These notifications may be sent via Email, SMS, Push Notification, or through notes added via CRM integration.
Below is a breakdown of the notifications each group can expect, along with the delivery methods available.
Agent-Facing Notifications
These notifications are triggered by client activities or system events and are delivered to agents (or, in the case of a CRM integration, a note posted to the relevant lead's detail page).
Event Type | SMS | Push | |
Ruuster Account Creation | ✔ | ✔ | |
Property Tour | ✔ | ✔ | |
Chat Message | ✔ | ✔ | |
New Client Registrations | ✔ | ||
Property Alerts (Agent Copied) | Optional | Optional | Optional |
Property View | ✔ | ||
Property Favorite | ✔ | ||
Property Inquiry | ✔ | ||
Contact Form | ✔ | ✔ | ✔ |
For the following event types:
Property Tour
Chat Messages
Property Viewed
Property Favorited
Property Inquiry
Contact Form
a note will be posted to the corresponding lead detail page in your connected CRM.
Client-Facing Notifications
These notifications are sent directly to clients (leads) to keep them updated on agent communications and platform activities.
Event Type | SMS | Push | CRM | |
App Invites | ✔ | ✔ | ||
Chat Message | ✔ | ✔ | ✔ | |
New Client Registrations | ||||
Property Alerts (Agent Copied) | Optional | Optional | Optional | ✔ |
Contact Form | ✔ | ✔ | ✔ |
Notification Channel Key
Email – Standard email messages sent to the registered address.
SMS – Text messages sent to the registered mobile number.
Push – Instant push notifications sent via the mobile app.
CRM – Automatic data push to CRM systems or Zapier integrations for workflow automation.
💡 Note: “Optional” means the recipient can choose to enable or disable these notifications in their preferences.